New visual identity for the 15th edition of the MEBLE POLSKA Fair

The new key visual uses elements characteristic of the style of the Bauhaus, which is experiencing a renaissance. This style captivates with its modernity and avant-garde approach. As in Bauhaus and in the new key visual of the MEBLE POLSKA Fair, the background is neutral grays and whites, which in their raw form like decorative concrete emphasize, simple industrial atmosphere. Also the fascination with geometry refers to this style.

The dominant feature, which emphasizes the theme of the event, is the characteristic furniture with simple geometric forms. Complementing them with additional elements, it is a manifestation of a holistic approach to thinking about interior design. Since this year, the Home Decor Exhinition has been an integral part of the MEBLE POLSKA Fair.

The new visual identity leaves unchanged what has already become the DNA of this project, i.e. the distinctive color scheme. It is now even more dominated by magenta, which is a strong accent on a subdued background based on gray and white.

MEBLE POLSKA - a brand full of energy

- Vibrant, Intense magenta symbolizes the energy and creativity of the MEBLE POLSKA brand, which 15 years since its inception is still in the phase of strong development and continues to offer new innovative solutions to participants. This incredible energy is also strongly felt by every participant in the talks and negotiations held at the stands. The Meble Polska brand, although it has already entered adulthood, is still full of youthful fantasy and the will to realize even the most unrealistic goals. Without this, we would never have brought visitors from 70 countries to Poznan, which is a real unique phenomenon on the Polish fair market,” explains Tomasz Wojciechowski, responsible for PR and sales promotion of the MEBLE POLSKA Fair.

The logotype has also remained unchanged. Hidden in it are two armchairs facing each other, the quintessence of the MEBLE POLSKA Fair formula, the essence of which is direct business contacts.

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MEBLE POLSKA is one of the most effective furniture sourcing fairs in Europe. Since 2010, it has been organized in a new B2B formula and is now ranked among the most important furniture industry trade fairs in Europe. MEBLE POLSKA is an ideal opportunity to sell the latest collections for the new season to wholesale furniture buyers from all over the world - the 2024 edition was visited by 14,325 people from 68 countries. In addition to a large group of traders representing the Polish retail network, representatives of the vast majority of major purchasing groups and furniture showroom chains from Europe, as well as many wholesale furniture distributors and online stores from other continents come to Poznan.