New technologies in the furniture industry: an opportunity to overcome the slowdown or an expensive experiment?
Struggling with low margins in a crowded market? Cooperation with architects is limping along? New products going unnoticed by the market? Many furniture companies are reaching for technology - 3D configurators, AR, AI - believing they will increase competitiveness. But what if these solutions only exacerbate existing problems?
From augmented reality (AR) product presentations to product configurators and artificial intelligence (AI)-based design recommendations, modern tools promise to revolutionize furniture design and sales. But do they really improve the bottom line? Or are they just glamorous buzzwords that mask deeper problems, such as inefficient processes within an organization or misaligned market strategies?
During his lecture, Marcin Stempniewicz, CEO of Ar-range.app, comparing experiences of new technology implementations in companies from Europe, the US and Canada, will discuss how to prepare for changes and how to consciously choose both the technology and its supplier.
He will present both the benefits of tools such as 3d configurators and the risks of implementing technologies in organizations that are not ready for them.
From this session you will gain:
- knowledge of how to align new tools such as configurators or AR with real business needs.
- a critical framework for evaluating potential technology partners and analyzing return on investment (ROI) in the furniture industry.
- a refreshed look at when it makes sense to deploy new technologies so that they reduce costs, meet customer needs, and at the same time work in tandem with a company's internal processes.
New technologies in the furniture industry:
an opportunity to overcome the slowdown or an expensive experiment?
February 27, 2025
11:15 - 12:00
Eastern Entrance - Blue Room
Speaker: Marcin Stempniewicz, CEO of Ar-range.app
Website: https://Ar-range.app