Unity Group on the Digitization of Trade during the Meble Polska Trade Fair
Poland’s furniture industry is one of the fastest growing in terms of production in the European Union. The topic of optimizing the various sales channels in this industry, both online and offline, is gaining particular importance in view of current market conditions.
Unity Group has been supporting the furniture sector with digitization and omnichannel sales development for years. Thanks to our cooperation with key representatives of the industry, we keep a close eye on emerging trends and challenges.
We invite you to the conference part of the Meble Polska fair this Tuesday (21.02). During the event, specialists from Unity Group and ONe will talk about trends in business development and solutions to support both sales and the digitization of companies in the furniture industry.
Date: Tuesday, 21.02, Location: East Hall – Green Room
12:00 -12:45 / Trends in Digitization for the Furniture Industry – Inspiration for Challenging Times
The year 2023 is a good time to organize certain areas and processes, plan support activities, and develop sales through e-commerce. To help you prepare for future growth, take advantage of upcoming opportunities and anticipate challenges, we present a discussion of the most popular sales development trends in the furniture industry that you should consider when creating or redefining your strategy.
We’ll talk about distribution models including omnichannel, direct-to-consumer (D2C) or selling through a marketplace. We will also pay attention to building a consistent customer experience, appropriate product presentation and the importance of personalization. We will also discuss sales support activities, such as content commerce. Join us for a lecture full of inspiration!
Speaker: Katarzyna Manios – Senior Business Consultant, Unity Group and Sebastian Blaszkiewicz – Head of Sales Excellence, Unity Group
14:15 – 14:35 / Product Content Management – a Crucial Element of Scaling a Business
In recent months, selling through digital channels has also become an important topic in the furniture industry. Entering the online world with the presentation and sale of products provides opportunities to quickly reach and conquer foreign markets, whether through marketplace platforms or dedicated e-commerce channels. Comprehensive, attractive and timely product information plays a key role in this process.
During the presentation, we will answer the following questions:
- How can you prepare a data model and adapt it to the requirements of different markets and channels?
- How can you effectively manage the internal process and the teams involved in the product content creation process?
- Which content management systems should you use in order to succeed, shortening your time-to-market, and achieving a better quality and consistency of product presentation?
Join us for a presentation on the opportunities offered by product information management through PIM (Product Information Management) class systems.
Speaker: Katarzyna Manios – Senior Business Consultant, Unity Group
14:40 – 15:00 / Digitalization of Relationships and Business Processes – from Producer to Consumer
Can technology support the development of business relationships? How can you improve business processes between the manufacturer – distributor, distributor – customer and manufacturer – consumer relationships? How can you ensure an increase in satisfaction across the different types of B2B and B2C customers, thanks to digitalization and automation? Join us for a presentation during which we will answer the above questions.
Speaker: Marcin Duma, CMO, ONe
A detailed agenda of lectures for the following days of the fair is available here>>
Katarzyna Manios, Senior Business Consultant, Unity Group
Sebastian Błaszkiewicz, Head of Sales Excellence, Unity Group